Exploring the Root-Causes of Pricing Problems
Learn About Seven Cases Where Supposed Pricing Problems Weren't Really Pricing Problems After All
Many purported pricing problems aren't really pricing problems at all. But the real root-causes and underlying factors is not always obvious, and the investigations have led some pricing practitioners to unexpected findings. In this seven-part case study collection, you'll learn about:
- The critical role that the underlying price segmentation model can play in identifying real pricing problems.
- How lack of action and diligence in product management can lead to apparent pricing problems in the field.
- Why the conventional wisdom is dead wrong and product costs really do matter when it comes to pricing.
- How in-bound market demand dynamics can be misinterpreted and misread, leading to outcries for lower pricing.
This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
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Seven Strategies for Boosting Margin Dollars
It's good to have a few strategies close at hand that are effective at boosting margin dollars without a lot of time and effort. This video guide explains seven simple solutions that can make a big difference to profitability.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Addressing Top Pricing Questions in the Crisis
Since the crisis began, we've seen a marked increase in questions to the Journal's Help Desk. In this on-demand session, we cover the most broadly-applicable questions and themes with the most significant ramifications.
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