PricingBrew

Subscriber-Only Case Study

Already a subscriber? Login

Subscribe and get immediate access to this case study, full access to our research library, and much more...

Exploring the Root-Causes of Pricing Problems

Learn About Seven Cases Where Supposed Pricing Problems Weren't Really Pricing Problems After All

Many purported pricing problems aren't really pricing problems at all. But the real root-causes and underlying factors is not always obvious, and the investigations have led some pricing practitioners to unexpected findings. In this seven-part case study collection, you'll learn about:

  • The critical role that the underlying price segmentation model can play in identifying real pricing problems.
  • How lack of action and diligence in product management can lead to apparent pricing problems in the field.
  • Why the conventional wisdom is dead wrong and product costs really do matter when it comes to pricing.
  • How in-bound market demand dynamics can be misinterpreted and misread, leading to outcries for lower pricing.

This case study is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar
  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar
  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide
  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar