The New Benchmarks for Pricing Excellence in B2B
Use This Report to Identify Where Your Pricing Capabilities May Be Falling Short
Pricing is a powerful lever. Moving your prices just a few points in either direction might mean the difference between winning and losing – between competitive advantage and negative margins. With a lever as powerful as pricing, it’s important to evaluate where there is room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions that cover the vital components of your pricing practice, including:
- The effectiveness of your segmentation model
- The impact of the pricing guidance you’ve delivered to sales
- The level of sophistication of your pricing governance
- The readiness of your organization to innovate
This research is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
View This Webinar -
Exposing the Secrets of Price Negotiation
How do you protect your margins when your sellers are so outmatched? How do you keep them from falling for every trick in the book? And what does your pricing team need to know to provide another layer of protection?
View This Webinar -
Proving the Value of the Pricing Function
Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.
View This Webinar -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this research as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

