There’s More to Profit Than Price
Exposing and Exploring Five of the Other Powerful Growth Levers That Really Matter in B2B Environments
Once you've embraced the power of price, it's easy to think of it as the end-all-be-all. But for many pricing teams, expanding perspectives from "pricing" and broadening their horizons to "profitability" is the key to maximizing effectiveness. In this recorded training seminar, you'll learn:
- How and why more and more pricing teams are working to redefine their roles and broaden their perspectives.
- The basic four-part formula that pricing teams are embracing to better-understand where to focus their attentions.
- The five powerful, non-price growth-levers that analytically-oriented pricing teams are uniquely positioned to tackle.
- How to leverage your existing data assets and current skill-sets to get started more quickly and easily.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Many B2B Sales Teams Lack Negotiation Skills?
We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
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Preventing Bad Deals Before They Happen
Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.
View This Diagnostic -
Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
View This Case Study -
Pros & Cons of Different Pricing Locations
To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.
View This Tool
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The B2B Pricing Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
