There’s More to Profit Than Price
Exposing and Exploring Five of the Other Powerful Growth Levers That Really Matter in B2B Environments
Once you've embraced the power of price, it's easy to think of it as the end-all-be-all. But for many pricing teams, expanding perspectives from "pricing" and broadening their horizons to "profitability" is the key to maximizing effectiveness. In this recorded training seminar, you'll learn:
- How and why more and more pricing teams are working to redefine their roles and broaden their perspectives.
- The basic four-part formula that pricing teams are embracing to better-understand where to focus their attentions.
- The five powerful, non-price growth-levers that analytically-oriented pricing teams are uniquely positioned to tackle.
- How to leverage your existing data assets and current skill-sets to get started more quickly and easily.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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How to Advance Your Career in B2B Pricing
In this day and age, you can’t just expect things to happen, you have to make things happen. This tutorial explains eight different "plays" to effectively manage and advance your career in pricing.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Making Pricing More Responsive
Strategies and Tactics for Boosting Pricing Responsiveness and Agility
