There’s More to Profit Than Price
Exposing and Exploring Five of the Other Powerful Growth Levers That Really Matter in B2B Environments
Once you've embraced the power of price, it's easy to think of it as the end-all-be-all. But for many pricing teams, expanding perspectives from "pricing" and broadening their horizons to "profitability" is the key to maximizing effectiveness. In this recorded training seminar, you'll learn:
- How and why more and more pricing teams are working to redefine their roles and broaden their perspectives.
- The basic four-part formula that pricing teams are embracing to better-understand where to focus their attentions.
- The five powerful, non-price growth-levers that analytically-oriented pricing teams are uniquely positioned to tackle.
- How to leverage your existing data assets and current skill-sets to get started more quickly and easily.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Ways to Champion Pricing Initiatives
This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic
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Getting Control of Discounting
Enabling a More Disciplined & Deliberate Approach to Discounting
