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Two Ways to Champion Pricing Initiatives

A Pricing Champion Used Two Different Approaches to Gain Support...and Got Very Different Results

At PricingBrew, we often make the point that getting internal support for a major pricing initiative can be relatively straightforward or incredibly difficult, depending on the approach you use to “sell it” internally. In this case study, you'll learn about:

  • The two very different approaches that one pricing practitioner used to champion new pricing initiatives.
  • How one fairly typical approach can make things far more challenging and frustrating than they need to be.
  • How taking a different approach can help you get to a green light decision faster and with less headache.
  • The decision-making dynamics you should consider when looking to get your pricing initiatives funded.

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