Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Getting Them to Pay More

Understanding and Influencing Customers' Willingness-to-Pay Systematically and At Scale

Because pricing has such an outsized influence on profitability, getting your customers to pay even just a little bit more can give your bottom line a tremendous boost. That much is somewhat obvious to most pricing practitioners. What isn't quite so obvious is how you actually make it happen without having to handhold every single transaction. How do you influence willingness-to-pay consistently, systematically, and at-scale? In this on-demand webinar, you'll learn about:

  • The myths and misconceptions about willingness-to-pay that often lead people astray.
  • How buyers evaluate prices and decide whether they are reasonable and appropriate.
  • The strategic approaches that can play to your strengths and rig the game in your favor.
  • Which elements you should prioritize to maximize your leverage and effectiveness.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Timing Your Pricing Actions for Success

    The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.

    View This Guide

  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar

  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

    View This Interview

  • Driving Consistent Price Execution

    Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?

    View This Webinar