The Fundamentals of Value-Based Pricing
Learn How to Capture a Larger Portion of the Value You Actually Deliver
With all the lip-service and academic discussion surrounding value-based pricing, it can be tough to figure out what really matters in the real world. And when faced with all the competing methodologies and approaches we have to choose from...each being more complicated and involved than the last...just getting started and making meaningful progress can seem a bit daunting. But thankfully, value-based pricing is like every other skill or practice area in that most of the power comes from mastering the fundamentals. In this on-demand webinar, you'll learn about:
- The core concepts and key principles behind effective value-based pricing.
- The essential processes and practices that generate the most bang for the buck.
- Simple steps that can dramatically improve value communication and capture.
- How to sidestep common mistakes and avoid costly rework along the way.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Managing Your "Minimum Advertised Price"
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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