The Fundamentals of Value-Based Pricing
Learn How to Capture a Larger Portion of the Value You Actually Deliver
With all the lip-service and academic discussion surrounding value-based pricing, it can be tough to figure out what really matters in the real world. And when faced with all the competing methodologies and approaches we have to choose from...each being more complicated and involved than the last...just getting started and making meaningful progress can seem a bit daunting. But thankfully, value-based pricing is like every other skill or practice area in that most of the power comes from mastering the fundamentals. In this on-demand webinar, you'll learn about:
- The core concepts and key principles behind effective value-based pricing.
- The essential processes and practices that generate the most bang for the buck.
- Simple steps that can dramatically improve value communication and capture.
- How to sidestep common mistakes and avoid costly rework along the way.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
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Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Dynamic Price Segmentation
How to Model and Capture Profitable Differences in Willingness-to-Pay
