Using Pricing Analysis to Drive More Growth
How To Ask More Powerful Questions and Find More Profitable Answers
Most often, pricing analysis is only being used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But while these tasks are certainly worthwhile, they aren’t the only things the analytical processes and underlying data can be used for. It’s simply a matter of asking more powerful questions as you work with the data. In this on-demand training webinar, you will learn about:
- How pricing analysis can help answer the big strategic questions that many B2B companies are struggling with.
- How the fundamental processes for effective pricing analysis can be applied to far more than just tactical pricing.
- Why pricing performance data is one of best sources of insight for improving a company’s go-to-market strategy.
- How the underlying data for pricing analysis can be used to answer other extremely profitable questions.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
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Identifying Your Value Along Five Dimensions
It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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