Using Pricing Analysis to Drive More Growth
How To Ask More Powerful Questions and Find More Profitable Answers
Most often, pricing analysis is only being used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But while these tasks are certainly worthwhile, they aren’t the only things the analytical processes and underlying data can be used for. It’s simply a matter of asking more powerful questions as you work with the data. In this on-demand training webinar, you will learn about:
- How pricing analysis can help answer the big strategic questions that many B2B companies are struggling with.
- How the fundamental processes for effective pricing analysis can be applied to far more than just tactical pricing.
- Why pricing performance data is one of best sources of insight for improving a company’s go-to-market strategy.
- How the underlying data for pricing analysis can be used to answer other extremely profitable questions.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
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The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
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Developing Better Relationships with the Sales Team
Sales and pricing will rarely see eye to eye. Greg Preuer, Director of Pricing at Cooper Lighting, shares his experiences on how he's been able to work more effectively with the sales team.
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Price Segmentation Attributes
When developing a price segmentation model, it's not always easy to identify the attributes that matter most. In this session, we review core concepts, explore various attributes, and walk thru a basic development process.
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
