Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What role should lifetime value play in our pricing segmentation?
- How can product packaging be leveraged to increase profitability?
- How does internal marketing relate to change management?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How can we see the customer spend that we aren't getting?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How can I tell if a customer is defecting early enough to do something about it?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Are there other profitable growth drivers a pricing team could focus on?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
View This Interview -
Exploring Four Different Types of Buyers
To win a negotiation without giving up too much, it's important to understand who's on the other side of the table. This interview with Nelson Hyde teaches you about four types of buyers --- how to identify them and how to deal with them.
View This Interview -
How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.
View This Interview
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