Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What’s the difference between “hard” and “soft” value-drivers?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between defection detection and customer retention?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?