Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Can you measure price elasticity through channels?
• How can I tell if a customer is defecting early enough to do something about it?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do I know if my value messages are really "strategic"?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should I give my salespeople a specific price, or is a range OK?
• Are there other profitable growth drivers a pricing team could focus on?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Can you tell, in advance, whether a promotional discount will work?