Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?
• How do I know if my value messages are really "strategic"?
• How can pricing skills be applied to other profitable problems?
• Does price elasticity really exist in B2B markets?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How can we get ahold of competitors' price lists?
• If we spot a potential customer defection early enough, can we turn it around?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?