Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can you measure price elasticity through channels?
• How does internal marketing relate to change management?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What is a "Steady State" customer defection and how do I spot it?
• What is a "Mix Shift" customer defection and how do I spot it?