Making Sense of Pricing Technology
Cutting thru the Confusion to Understand Your Options for Technology-Enabled Pricing
More and more companies today are looking to invest in their pricing capabilities and infrastructure. But as they survey the landscape, it's hard to make sense of the various technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose? These questions and many more cause many to just throw up their hands in frustration. In this on-demand webinar, you'll learn about:
- The critical distinctions between various types of pricing technologies and why they matter in practical terms.
- A helpful diagnostic process you can use to assess your specific situation and make better technology decisions.
- The myths and misconceptions about pricing technology that are causing too many companies to fall behind.
- Important considerations and evaluation criteria that pricing technology vendors may not be quick to volunteer.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Pricing for Customer Lifetime Value
In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?
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