Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Can pricing analysts be taught the softer skills they need to be successful?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are some good ways to talk about price/volume tradeoffs?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• Does price elasticity really exist in B2B markets?
• Why would a B2B customer defect if they are saying they're satisfied?
• What is a "Steady State" customer defection and how do I spot it?