Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• What's the difference between defection detection and customer retention?
• Why don't more B2B companies measure and utilize price elasticity?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why is accurate price segmentation so important?