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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Mix Shift" customer defection and how do I spot it?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why are the early signs of customer defection so difficult to spot?
  • How can we see the customer spend that we aren't getting?
  • What does a real price segment look like? What defines it?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What are some good ways to talk about price/volume tradeoffs?
  • Can pricing analysts be taught the softer skills they need to be successful?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • Powerhouse Pricing Teams

    In B2B, dedicated pricing teams are still a relatively new development. And as such, there are no long-standing rules for how everything should work. In this on-demand webinar, explore the common traits, characteristics, and behaviors of successful pricing teams that have been around longer than most.

    View This Webinar

  • Pricing Training Programs in B2B

    As the market forces and organizational dynamics are unique in B2B, it pays to take a more thoughtful and deliberate approach to pricing training...both inside and outside the pricing team.

    View This Webinar