PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Pricing Services to Customer Value

How to Improve Revenue and Margins When the Offering Is Intangible and Customers Are Buying Your Time

When you’re selling services or project work, it can be challenging to get customers to see past the fact that they’re buying hours from you and focus on the value of something intangible. In this four-part recorded training seminar, you will learn about:

  • The costly downsides of pricing by the hour and why you should focus on value-based pricing instead.
  • How the intangible nature of services can affect your margins and increase internal pressures to discount.
  • The simple steps you can take to make your services easier to understand and ultimately, easier to buy.
  • How to leverage "value packages" to appeal to different customers segments and sell at different prices.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Working With "Bad" Pricing Data

    In B2B, there are so many moving parts that always having a perfectly accurate and complete dataset just isn't very realistic. So we've got to figure out how to do the best we can with the data we've got.

    View This Webinar
  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar
  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

    View This Guide
  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar