Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• What's the difference between defection detection and customer retention?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What are the different buyer types we might be negotiating with?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing skills be applied to other profitable problems?
• How can we see the customer spend that we aren't getting?
• What is the average % lift reported by those using price elasticity to set prices?