Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between defection detection and customer retention?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What’s the difference between “hard” and “soft” value-drivers?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What's the difference between pricing analytics and optimization?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When conducting research interviews, how many should we try to conduct?