Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Are there other profitable growth drivers a pricing team could focus on?
- How can we get ahold of competitors' price lists?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How do I know if my value messages are really "strategic"?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- My company seems to love platitudes. How do I get others to focus on real messages?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Making Pricing More Responsive
How do we design our pricing models, systems, and processes to maximize ongoing responsiveness, flexibility, and agility? And how do we do it without sacrificing pricing quality and accuracy?
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B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
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Are They a Price Buyer or a Poker Player?
It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic
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How to Stop the Dabbling and Produce More Meaningful Business Impacts
