Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What types of attributes should we think about for price segmentation?
• Should we use current or potential LTV in our segmentation?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Why don't more B2B companies measure and utilize price elasticity?
• Why are salespeople so quick to offer discounts?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?