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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Why are the early signs of customer defection so difficult to spot?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • What are some good ways to talk about price/volume tradeoffs?
  • How can we see the customer spend that we aren't getting?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Aren't people usually the root-causes behind most pricing problems?
  • How can pricing skills be applied to other profitable problems?

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