Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we be able to command a price premium for every value-gap we identify?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Why is customer retention so much more important in B2B than in B2C?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- How can pricing skills be applied to other profitable problems?
- How does internal marketing relate to change management?
- How do I know if my value messages are really "strategic"?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What role should lifetime value play in our pricing segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
View This Guide -
How to Price Big Deals
Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.
View This Webinar -
Do European Companies Really Price Better?
In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.
View This Interview -
Golden Rules of B2B Pricing
B2B pricing has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?
View This Webinar
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