Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• How do you "normalize" your pricing to something else?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't pricing outliers always a bad thing?
• Why are the early signs of customer defection so difficult to spot?
• How can we see the customer spend that we aren't getting?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why is customer retention so much more important in B2B than in B2C?