Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• What are some good ways to talk about price/volume tradeoffs?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What are the different buyer types we might be negotiating with?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can pricing skills be applied to other profitable problems?
• How do you "normalize" your pricing to something else?
• Why are salespeople so quick to offer discounts?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What role should lifetime value play in our pricing segmentation?