Pricing Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Aren't people usually the root-causes behind most pricing problems?
  • Can just measuring something cause it to improve?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can product packaging be leveraged to increase profitability?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should we use current or potential LTV in our segmentation?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Breaking Out of Your Pricing "Box"

    Effective pricing in B2B often requires coordination between marketing, sales, product management, and even accounting. This on-demand training session exposes how to influence the other departments that can make or break your pricing efforts.

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  • Better Product Management for Better Pricing

    In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.

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  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool

  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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