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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
  • Should we use current or potential LTV in our segmentation?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When conducting research interviews, how many should we try to conduct?
  • What types of attributes should we think about for price segmentation?
  • Can you measure price elasticity through channels?
  • How can we see the customer spend that we aren't getting?
  • How can pricing skills be applied to other profitable problems?

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