Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• Are there other profitable growth drivers a pricing team could focus on?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Aren't pricing outliers always a bad thing?
• How do you "normalize" your pricing to something else?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can I tell if a customer is defecting early enough to do something about it?
• What is a "Mix Shift" customer defection and how do I spot it?
• How does internal marketing relate to change management?