Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why don't more B2B companies measure and utilize price elasticity?
• How does internal marketing relate to change management?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• When conducting research interviews, how many should we try to conduct?
• What’s the difference between “hard” and “soft” value-drivers?
• Should I give my salespeople a specific price, or is a range OK?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why are salespeople so quick to offer discounts?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?