PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Tales from the Trenches in B2B Pricing

Gleaning Insights from Ten Cautionary Case Studies in Pricing Improvement

We have to recognize that driving pricing improvement in a B2B environment can sometimes be a messy affair. With so many moving parts and so many different people involved, it's almost a given that things won't go as planned. And as we move forward, we might even discover that our initial assessment was all wrong. To navigate the path with as few missteps as possible, we should take advantage of "perfect hindsight" and learn all we can from those who have gone before. In this on-demand webinar, you'll learn about:

  • The importance of accurate root-cause diagnosis and the costly downsides of focusing on the obvious.
  • How to gracefully recover from a major miscalculation and get your pricing initiative back on track.
  • Taking prudent steps to mitigate organizational risk and minimize the potential for internal blowback.
  • What others now recognize that they could have done differently to sidestep many of the challenges.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Building the Right Pricing Habits

    Our research has found that what sets true B2B pricing professionals apart is a powerful combination of ongoing behaviors and practices...habits that can be learned and developed over time.

    View This Webinar
  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar
  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview
  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar