Tales from the Trenches in B2B Pricing
Gleaning Insights from Ten Cautionary Case Studies in Pricing Improvement
We have to recognize that driving pricing improvement in a B2B environment can sometimes be a messy affair. With so many moving parts and so many different people involved, it's almost a given that things won't go as planned. And as we move forward, we might even discover that our initial assessment was all wrong. To navigate the path with as few missteps as possible, we should take advantage of "perfect hindsight" and learn all we can from those who have gone before. In this on-demand webinar, you'll learn about:
- The importance of accurate root-cause diagnosis and the costly downsides of focusing on the obvious.
- How to gracefully recover from a major miscalculation and get your pricing initiative back on track.
- Taking prudent steps to mitigate organizational risk and minimize the potential for internal blowback.
- What others now recognize that they could have done differently to sidestep many of the challenges.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
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How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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