Tales from the Trenches in B2B Pricing
Gleaning Insights from Ten Cautionary Case Studies in Pricing Improvement
We have to recognize that driving pricing improvement in a B2B environment can sometimes be a messy affair. With so many moving parts and so many different people involved, it's almost a given that things won't go as planned. And as we move forward, we might even discover that our initial assessment was all wrong. To navigate the path with as few missteps as possible, we should take advantage of "perfect hindsight" and learn all we can from those who have gone before. In this on-demand webinar, you'll learn about:
- The importance of accurate root-cause diagnosis and the costly downsides of focusing on the obvious.
- How to gracefully recover from a major miscalculation and get your pricing initiative back on track.
- Taking prudent steps to mitigate organizational risk and minimize the potential for internal blowback.
- What others now recognize that they could have done differently to sidestep many of the challenges.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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This tutorial cuts through the apparent complexity of value-based pricing to provide simplified, step-by-step process for understanding and exposing the differential value of your offerings.
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Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
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Getting Sales To Sell the Value
Your offerings deliver greater value. But at the slightest pushback from a buyer, your salespeople give in and start discounting that value away. In this webinar, we explore how to change this dynamic for good.
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Timing Your Pricing Actions for Success
The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.
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