Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

When to Choose Profit, Revenue, or Both

Veteran Pricing Professional Lydia DiLiello on How to Balance Profitability and Revenue Objectives

As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. Sometimes, it's all about growing bottom-line profits. Other times, everyone is focused on growing top-line revenues. And sometimes, the flip-flop can happen so quickly that it'll give you whiplash! In this conversation with Lydia DiLiello, a successful B2B pricing practitioner and consultant with decades of experience, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Six Price Optimization Misconceptions Exposed

    Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.

    View This Guide

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • Pricing Productivity Boosters

    B2B pricing functions have never been overflowing with resources, money, or time. Nevertheless, most pricing teams are now being asked to do even more with even less. So how do we make the most of what we've got?

    View This Webinar

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar