Tweaking Your Sales Strategy to Improve Prices
Learn About Simple Improvements That Can Naturally Lead To More Profitable Pricing Outcomes
Sales strategy is sometimes relegated to clichés and platitudes --- i.e. "sell higher" or "sell broader". Yet, a weak or poorly-defined strategy can lead to desperation discounts and margin erosion. On the other hand, a well thought-out strategy can reduce pricing pressure and increase deal velocity. In this guide, you'll learn about:
- How relatively small adjustments in a few high-leverage areas can combine and compound to produce dramatic results
- How there's a big difference between having a structured sales process and having a solid, well-though-out sales strategy.
- The one question most sales teams focus on and the four questions a real sales strategy should be designed to answer.
- Three common strategic areas where companies can often make improvements and tweaks that generate better results.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Creating & Managing a Pricing Governance Team
Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.
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Building a Pricing Center of Excellence
Experts have long argued that centralized pricing is the ideal model for driving performance improvement. But these days, companies are finding success taking a different approach---the Pricing Center of Excellence.
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Visualizing Data to See the Trees in the Forest
Walter Paczkowski on harnessing the power of data visualization to explore and explain the causes of margin leakage.
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