Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- How can we get ahold of competitors' price lists?
- What is a "Steady State" customer defection and how do I spot it?
- What is the average % lift reported by those using price elasticity to set prices?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Can you tell, in advance, whether a promotional discount will work?
- Why would a B2B customer defect if they are saying they're satisfied?
- How can we see the customer spend that we aren't getting?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
View This Webinar -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
How to Prevent Margin Meltdowns in the Field
When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.
View This Tutorial -
Underrated Pricing Technology Evaluation Criteria
This 36-question diagnostic exposes and explains seven areas of pricing technology evaluation and comparison that are underrated, underutilized, and deserving of much greater consideration by prospective buyers.
View This Diagnostic
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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