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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How can we get ahold of competitors' price lists?
  • What is a "Steady State" customer defection and how do I spot it?
  • What is the average % lift reported by those using price elasticity to set prices?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can you tell, in advance, whether a promotional discount will work?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How can we see the customer spend that we aren't getting?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

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