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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What role should lifetime value play in our pricing segmentation?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • How can we see the customer spend that we aren't getting?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What types of attributes should we think about for price segmentation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar

  • How Technology Can Pay You & Your Company

    A successful pricing technology initiative can do wonders for your company's bottom line as well as the trajectory of your career. In this tutorial, learn the 4 key steps to take and the 5 land mines to avoid.

    View This Tutorial

  • Are Revenue Management and Pricing Different?

    Some practitioners will use the terms "revenue management" and "pricing" interchangeably. In this expert interview, Amit Aggarwal, the Executive Vice President of Revenue Management at iHeartMedia, helps explain the differences and why they matter.

    View This Interview

  • The Top "Lessons Learned" by Pricing Leaders

    How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.

    View This Webinar