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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why is customer retention so much more important in B2B than in B2C?
  • How can pricing skills be applied to other profitable problems?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What are some good ways to talk about price/volume tradeoffs?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should I share the results of our marketing research with the sales team?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Building Pricing's Credibility with Sales

    Sales often views Pricing with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner?

    View This Webinar

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Considerations for Pricing Through Channels

    How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.

    View This Interview

  • Developing An Effective Global Pricing Capability

    In this informative conversation with Lynn Guinn, the Global Strategic Pricing Leader for Cargill, learn about developing and maintaining a high-performance pricing function in one of the largest and most successful agricultural companies on the planet.

    View This Interview