Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Can you tell, in advance, whether a promotional discount will work?
• Should I give my salespeople a specific price, or is a range OK?
• How does internal marketing relate to change management?
• Can you measure price elasticity through channels?
• What's the difference between pricing analytics and optimization?
• Should we be able to command a price premium for every value-gap we identify?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Aren't pricing outliers always a bad thing?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?