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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can product packaging be leveraged to increase profitability?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
  • Can you measure price elasticity through channels?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why are the early signs of customer defection so difficult to spot?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • When conducting research interviews, how many should we try to conduct?

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