Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
- How do I know if my value messages are really "strategic"?
- How can product packaging be leveraged to increase profitability?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should I give my salespeople a specific price, or is a range OK?
- What is a "Mix Shift" customer defection and how do I spot it?
- What's the difference between pricing analytics and optimization?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What role should lifetime value play in our pricing segmentation?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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Proving the Value of the Pricing Function
Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.
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The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
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The Fundamentals of Effective Pricing Analysis
In this on-demand training webinar, we share the fundamental concepts and principles behind effective pricing analysis, expose the critical building blocks that need to be in-place, and walk through a basic pricing analysis example to pull everything together.
View This Webinar
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Boosting Your Pricing Power
How to Proactively Create and Maximize Pricing Leverage in B2B Markets
