Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if the root-causes are in an area that I don't have a lot of lot influence over?
• When conducting research interviews, how many should we try to conduct?
• What if our competitors are outperforming us on every value-driver that really matters?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What types of attributes should we think about for price segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?