Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why don't more B2B companies measure and utilize price elasticity?
- What does a real price segment look like? What defines it?
- How does internal marketing relate to change management?
- Does price elasticity really exist in B2B markets?
- My company seems to love platitudes. How do I get others to focus on real messages?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Can pricing analysts be taught the softer skills they need to be successful?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
View This Diagnostic -
Getting Started in B2B Pricing
This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.
View This Tutorial -
A Modern Approach for Fixing a Costly Profit Leak
We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.
View This Research -
5 Pricing Trends You Can't Afford to Ignore
From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.
View This Webinar
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Future-Proofing Your Pricing Career
Adapting Skills to Thrive in a Rapidly Changing Pricing Environment
