Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Why Pricing Initiatives Fail

Avoiding the Mistakes and Missteps That Have Derailed Other B2B Pricing Initiatives

In B2B, it isn’t easy to take a pricing initiative from “idea on paper” all the way through to being “fully operational and generating meaningful results.” As if the project’s deliverables aren’t complicated enough, there are a variety of organizational hurdles that also have to be navigated. And frankly, some initiatives just don’t make it—they either struggle to produce worthwhile results or they fail outright. How do we avoid making the same mistakes? In this on-demand webinar, you'll learn about:

  • Our observations after studying a number of pricing initiatives that didn’t work out as planned.
  • Understanding and addressing the organizational dynamics that can derail your initiative.
  • Crucial considerations in the design of an initiative that can maximize your odds of success.
  • Setting proper expectations and positioning your initiative to ensure support and participation.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Delivering Data to Decision Makers

    Providing data to decision-makers is a core responsibility for most pricing teams. But getting it right is a significant challenge. In this on-demand session, learn how leading teams are making their efforts in this area more effective.

    View This Webinar

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar

  • Stop Being Afraid of Procurement

    In this interview with Chris Provines, author of "Selling to Procurement", get an inside look at the goals and tactics of the purchasing people who are working so hard to get your salespeople to give up margin.

    View This Interview

  • Generating Cost-to-Serve Automagically

    Creating accurate cost-to-serve estimates can be more difficult than people anticipate. In this tutorial, learn how to reduce the time and effort required to estimate the indirect costs of serving different customers.

    View This Tutorial