PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Price New Products

Exploring Core Strategies and Processes for Dealing with the Realities of New Product Pricing

It's safe to say that every pricing practitioner or pricing team will have to deal with new products at some point. But the reality of these situations is often far from ideal, or what would be considered to be "best practice". In this training session replay, you will learn about:

  • Three fairly common "new product pricing" scenarios that pricing teams will likely encounter in their businesses.
  • The core processes that can help overcome the common issues when dealing with products that are entirely new.
  • Why you shouldn't take shortcuts when pricing products that are incremental improvements on existing products.
  • How the nature of the problem changes with products that are designed to fulfill a strategic need in your portfolio.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Fighting Over-Discounting in the Field

    Over-discounting in the field is a frustrating reality for most B2B pricing teams. So, how do you prevent it from happening? In this Expert Interview, Chaz Napoli shares the strategies and tactics he's found to be effective through hundreds of customer engagements.

    View This Interview
  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar
  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.

    View This Interview
  • Do European Companies Really Price Better?

    In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.

    View This Interview