Working with Product Management to Improve Pricing

Influencing the Pre-Market Decisions That Govern the Prices You Can Command in the Market

Focusing solely on transactional, in-market pricing is a bit like frosting a cake someone else has made. As the quality of the cake is the limiting factor, the frosting can only do so much. Similarly, the upper bounds of in-market pricing performance are often "baked in" or predetermined by decisions made much earlier in the lifecycle. So while tactical or transactional improvements are certainly valuable, many pricing teams have achieved far more significant gains by working to influence and improve the pre-market decisions and actions of Product Management. In this on-demand webinar, you'll learn about:

• How you can tell...and what you should expect...when Product Management is doing the right homework.
• Which Product Management decisions you should be focusing on to generate the biggest performance gains.
• How to avoid territorial disputes and get Product Management to actually embrace your help and suggestions.
• The specific improvements other pricing teams have found to be most effective in Product Management.