Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Working with Product Management to Improve Pricing

Influencing the Pre-Market Decisions That Govern the Prices You Can Command in the Market

Focusing solely on transactional, in-market pricing is a bit like frosting a cake someone else has made. As the quality of the cake is the limiting factor, the frosting can only do so much. Similarly, the upper bounds of in-market pricing performance are often "baked in" or predetermined by decisions made much earlier in the lifecycle. So while tactical or transactional improvements are certainly valuable, many pricing teams have achieved far more significant gains by working to influence and improve the pre-market decisions and actions of Product Management. In this on-demand webinar, you'll learn about:

  • How you can tell...and what you should expect...when Product Management is doing the right homework.
  • Which Product Management decisions you should be focusing on to generate the biggest performance gains.
  • How to avoid territorial disputes and get Product Management to actually embrace your help and suggestions.
  • The specific improvements other pricing teams have found to be most effective in Product Management.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price Big Deals

    Big deals generate a lot of internal pressure and it's easy to ignore the huge pitfalls of winning "badly." In this session, we explore a triangulated pricing approach to ensure profitability, mitigate risk, and avoid future regret.

    View This Webinar

  • Spotlight on the B2B Pricing Organization

    This report, based on our PricingPulse research, shines more light on the composition, perspectives, and priorities of dedicated pricing groups in leading B2B companies.

    View This Research

  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar