PricingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

Examples of Silly Pricing?

You’ve probably witnessed some pretty silly things from a pricing perspective, right? Well, it’s time to get it all off your chest!

In the box below, please describe an example of “stupid pricing” that you’ve witnessed in B2B—i.e. strategies that make no sense, decisions with nonsensical rationalizations, and so on. It’s not only cathartic, it’s highly instructive. After all, knowing what NOT to do is more than half the battle.

  • Note: Please provide as much context and detail as you can.

Get Immediate Access To Everything In The PricingBrew Journal

Related Resources

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool
  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research
  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar