The Marketing Research Analysis Guide
Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts
To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.
This tool is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Finding Your Path Toward Pricing Improvement
An insightful conversation with Andre Weber of Simon-Kucher & Partners about pricing improvement in B2B.
View This Interview -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
The New Benchmarks for B2B Pricing Excellence
With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
View This Research -
The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool
Come Join Our Next Webinar
Leveraging Price Testing
Concepts and Considerations for More Accurate and Effective Price Testing
