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Avoiding Three Costly Price Segmentation Mistakes

Learn About Three Common Mistakes That Can Weaken the Foundation of Your Pricing Efforts

Price segmentation is undoubtedly the cornerstone of any successful pricing program. But the concept is new for many companies and as a result, many companies end up making costly mistakes that put their whole program in jeopardy. In this diagnostic, you'll learn:

  • Why it's so common for companies to use existing segmentation models that aren't effective for more profitable pricing.
  • The two problems that occur when your segmentation model doesn't reflect the true price granularity of your business.
  • Why statistical segmentation analysis is so much better than intuition---and how it's easier than you might think.
  • How to get over the organizational hurdles to creating a new model when your current one isn't as effective as it could be.

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More Subscriber-Only Resources From Our Library

  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

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  • Revamping Sales Comp to Improve Pricing

    In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.

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