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Seize the Pricing Opportunity Before Others Do

David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B

In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:

  • The pricing problems he's encountered working with hundreds of distributors and manufacturers.
  • The common organizational barriers and cultural hurdles that must be overcome along the way.
  • Insights and tips for generating results while aligning to the organization's appetite for change.
  • How procrastination around pricing improvement can have a negative impact on enterprise value.

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More Subscriber-Only Resources From Our Library

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    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

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  • Leveraging Peer Pressure to Improve Pricing

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  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

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