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Step-by-Step Competitive Analysis for Strategic Pricing

How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage

Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce the pressure to discount. In this step-by-step tutorial, you'll learn about:

  • A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
  • The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
  • The 20 most important analysis questions for generating truly actionable, strategic insights.
  • Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.

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More Subscriber-Only Resources From Our Library

  • The Pros & Cons of B2B Pricing Strategies

    The conventional wisdom around pricing strategy often fails to make clear that some of the "standard" options are extremely dangerous in B2B environments! In this on-demand webinar, learn which pricing strategies actually work...and which ones will destroy your margins.

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • Avoiding Guesswork in Value-Based Pricing

    Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.

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  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

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