Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What is a "Steady State" customer defection and how do I spot it?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What does a real price segment look like? What defines it?
• Aren't pricing outliers always a bad thing?
• Can you measure price elasticity through channels?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?