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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What is the average % lift reported by those using price elasticity to set prices?
  • Aren't people usually the root-causes behind most pricing problems?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can you tell, in advance, whether a promotional discount will work?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When conducting research interviews, how many should we try to conduct?
  • What are the growth paths that other pricing groups are taking?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • What role should lifetime value play in our pricing segmentation?
  • Can just measuring something cause it to improve?

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More Subscriber-Only Resources From Our Library

  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

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  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

    View This Webinar