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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why is accurate price segmentation so important?
  • What types of attributes should we think about for price segmentation?
  • Can you measure price elasticity through channels?
  • What's the difference between pricing analytics and optimization?
  • Are there other profitable growth drivers a pricing team could focus on?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should I share the results of our marketing research with the sales team?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can just measuring something cause it to improve?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Dismantling Mid-Market Pricing Myths

    In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.

    View This Interview

  • Selling Value More Confidently in Seven Steps

    To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.

    View This Tutorial

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar