PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Pricing Practitioner’s Primer on B2B Sales

What B2B Pricing People Need to Understand About Salespeople and Sales Processes

[dropcap]T[/dropcap]o be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. They not only need to understand what makes salespeople tick, they also need to have a working knowledge of the sales processes that are typically involved. In this on-demand webinar, you'll learn about:

  • Key aspects of sales team structure and drivers of common sales behaviors.
  • Changes in prospect behavior that create new sales and pricing challenges.
  • A major shift in sales influence that pricing people need to be aware of.
  • Crucial considerations for working with sales processes and systems.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide
  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool
  • Communicating Value Over Price

    How do you know whether your value messaging is good, bad, weak, or strong? And how do you ensure that the value of your offerings is being communicated as effectively as it really could and should be?

    View This Webinar
  • Neutralizing the Sales Team's Excuses

    When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.

    View This Webinar