Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should we be able to command a price premium for every value-gap we identify?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why don't more B2B companies measure and utilize price elasticity?
• What's the difference between defection detection and customer retention?
• When conducting research interviews, how many should we try to conduct?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can product packaging be leveraged to increase profitability?