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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does internal marketing relate to change management?
  • How can product packaging be leveraged to increase profitability?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Why are salespeople so quick to offer discounts?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can pricing skills be applied to other profitable problems?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Seize the Pricing Opportunity Before Others Do

    In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.

    View This Interview

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • Exposing the Truth About Value-Based Pricing

    In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!

    View This Interview

  • Understanding How B2B Pricing Is Different

    It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.

    View This Guide