How B2B Companies Can Stop Racing in a Blindfold
Pricing Expert and Author Jim Vaughn on the Powerful Combination of Big Data and Pricing Science
Here at PricingBrew, we get a lot of questions about pricing analysis and price optimization. More companies than ever are recognizing that there's gold buried in their data. And that's fantastic! However, a lot of folks are still struggling with that next step, which is about actually extracting the gold. In this expert interview, Jim Vaughn, the author of a new book called "Stop Racing in a Blindfold," talks about how to combine Big Data and Pricing Science to drive better financial results, at scale, and on a go-forward basis.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Strategies for Better Price Segmentation
A video guide that explores five strategies and considerations to make your price segmentation more powerful and profitable.
View This Guide -
The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
View This Webinar -
Developing Pricing People Into Business Leaders
How do you develop great pricers and prepare them for other leadership positions in the company? In this interview, Greg Preuer discusses his team's intense, 48-week pricing training program.
View This Interview -
Two Ways to Champion Pricing Initiatives
This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.
View This Case Study
