All About Price Optimization
Demystifying the Core Concepts and Applications of Price Optimization in B2B
The world of pricing is filled with esoteric concepts that can be difficult to grasp. But there are few concepts as "slippery" as price optimization. After all, the terms are being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. Naturally, we feel compelled to help clear things up. In this on-demand webinar, you'll learn about:
- What price optimization is seeking to accomplish and how it actually works.
- The primary measure that makes price optimization possible in the first place.
- The role of technology in making price optimization an operational reality.
- The common myths and misconceptions that can get in the way of progress.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Six Price Optimization Misconceptions Exposed
Price optimization can provide a significant competitive advantage for the companies that have adopted it. This guide explores the mistaken beliefs that could be costing you sales & margin dollars.
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Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.
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Ever wonder how your pricing department stacks up to others? This PricingPulse research briefing explores the size, experience, challenges, and priorities of B2B pricing organizations.
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In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
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