Five Tips for More Effective Price Segmentation
Exploring Five Strategies for Making Your Price Segmentation More Powerful and More Profitable
It's not too bold to say that the success---or failure---of a pricing initiative hinges on the quality and accuracy of the underlying price segmentation model. Highlighting a number of strategies for improving your segmentation model, in this video guide you will learn about:
- How granular your price segmentation needs to be and why it needs to take various deal circumstances into account.
- The right way to leverage your internal team's knowledge and experience about how customers respond to price.
- How and why you need to get beyond the anecdotes and internal opinions to learn the truth about which attributes matter.
- Striking the right balance between the accuracy of your segmentation model and your team's ability to execute to it.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
Selling Value More Confidently in Seven Steps
To sell effectively, salespeople need confidence in themselves and the value of their offerings. In this tutorial, you will learn 7 straightforward steps you can take to give sales the confidence they need.
View This Tutorial -
Boosting the Pricing Team's Influence
How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.
View This Webinar -
Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
View This Diagnostic
