Profitable Pricing Enablement
Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance
Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:
- The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
- How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
- Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
- Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Dismantling Mid-Market Pricing Myths
In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.
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How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
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Understanding How B2B Pricing Is Different
It's dangerous to assume that the pricing principles are the same whether the buyer is an individual consumer or a business. This guide explains five important differences between B2B and B2C pricing and how you can use them to your advantage.
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Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
