PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Profitable Pricing Enablement

Leveraging Data and Technology to Distribute Pricing Authority Without Sacrificing Pricing Performance

Salespeople love having the authority to make pricing and discounting decisions in the field. In fact, this control and authority is so important to them that they'll fight you tooth and nail to keep it. And in years past, this was a fight you just couldn't avoid if you really wanted to improve pricing performance. But things are different today and you no longer have to choose between distributed authority and performance improvement. In this on-demand webinar, you'll learn about:

  • The "pricing enablement" model of pricing improvement that's rapidly becoming the new best practice in B2B.
  • How distributed pricing authority not only reduces internal conflict but also delivers hidden financial benefits.
  • Why the powerful combination of data and technology now makes it possible to have the best of both worlds.
  • Recommendations and considerations gleaned from pricing teams that are already well down the enablement path.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Creating & Managing a Pricing Governance Team

    Pricing is often the culmination of many decisions made by many different groups across the company. In this guide, learn to embrace the inter-connected nature of pricing in a B2B environment by giving stakeholders a voice.

    View This Guide
  • Two Ways to Champion Pricing Initiatives

    This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.

    View This Case Study
  • Making Change Happen

    How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance?

    View This Webinar
  • Driving Strategic Decisions with Pricing Analytics

    Most often, pricing analytics are only used to evaluate specific deals, identify pricing outliers, and measure price performance over time. But in the right hands, armed with the right questions, pricing analytics can serve a much more strategic purpose.

    View This Guide