PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Leveraging the Power of Price Segmentation

Paul Parsons Shares Practical Insights for Executing Successful Price Segmentation Initiatives

As avid listeners are no doubt aware, segmentation is one of our favorite topics here at the PricingBrew Journal. And for good reason...through all of our research and personal experiences...it's very clear that segmentation is one of THE most powerful tools for driving profitable pricing improvement. So naturally, we feel compelled to shed as much light as possible on this critical topic. In this Expert Interview, Paul Parsons, a Partner at Profit2, discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Risk in B2B Pricing

    Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.

    View This Webinar
  • Pricing Configured Products

    How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?

    View This Webinar
  • When to Choose Profit, Revenue, or Both

    As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.

    View This Interview
  • How to Avoid Pricing Panic

    How should you respond when something disruptive happens in your market? How do you avoid overreaction? How do you balance speedy action with smart action? And how do you prepare for the next disruption?

    View This Webinar