Leveraging the Power of Price Segmentation
Paul Parsons Shares Practical Insights for Executing Successful Price Segmentation Initiatives
As avid listeners are no doubt aware, segmentation is one of our favorite topics here at the PricingBrew Journal. And for good reason...through all of our research and personal experiences...it's very clear that segmentation is one of THE most powerful tools for driving profitable pricing improvement. So naturally, we feel compelled to shed as much light as possible on this critical topic. In this Expert Interview, Paul Parsons, a Partner at Profit2, discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Embracing the Embedded Pricing Organization
Mark Burton, co-author of the book, "Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table," talks with us about the next evolution of the pricing department.
View This Interview -
How to Tackle Trade Tariffs
In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of pricing challenges: trade tariffs.
View This Interview -
Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
View This Case Study -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar
