Leveraging the Power of Price Segmentation

Paul Parsons Shares Practical Insights for Executing Successful Price Segmentation Initiatives

As avid listeners are no doubt aware, segmentation is one of our favorite topics here at the PricingBrew Journal. And for good reason...through all of our research and personal experiences...it's very clear that segmentation is one of THE most powerful tools for driving profitable pricing improvement. So naturally, we feel compelled to shed as much light as possible on this critical topic. In this Expert Interview, Paul Parsons, a Partner at Profit2, discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.