Leveraging the Power of Price Segmentation
Paul Parsons Shares Practical Insights for Executing Successful Price Segmentation Initiatives
As avid listeners are no doubt aware, segmentation is one of our favorite topics here at the PricingBrew Journal. And for good reason...through all of our research and personal experiences...it's very clear that segmentation is one of THE most powerful tools for driving profitable pricing improvement. So naturally, we feel compelled to shed as much light as possible on this critical topic. In this Expert Interview, Paul Parsons, a Partner at Profit2, discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Effective Pricing Through the Product Lifecycle
This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.
View This Webinar -
How to Explain Price Segmentation to Others
As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.
View This Tutorial -
Managing Multichannel Pricing
In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.
View This Webinar -
Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide
