PricingBrew

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Leveraging the Power of Price Segmentation

Paul Parsons Shares Practical Insights for Executing Successful Price Segmentation Initiatives

As avid listeners are no doubt aware, segmentation is one of our favorite topics here at the PricingBrew Journal. And for good reason...through all of our research and personal experiences...it's very clear that segmentation is one of THE most powerful tools for driving profitable pricing improvement. So naturally, we feel compelled to shed as much light as possible on this critical topic. In this Expert Interview, Paul Parsons, a Partner at Profit2, discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar
  • Identifying Your Value Along Five Dimensions

    It's best to present a well-rounded set of criteria upon which customers can base a buying decision. In this guide, you'll learn about five dimensions of value with over 50 potential value-drivers that can influence buying decisions.

    View This Diagnostic
  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

    View This Tutorial
  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial