Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Managing Multichannel Pricing

Strategies and Tactics for Profitable Pricing Alignment Across Multiple Sales Channels

While multichannel pricing tends to get a lot of attention in consumer retail spaces, the challenges are certainly present in B2B environments as well. In addition to balancing direct or ecommerce sales with indirect channel sales, B2B pricers also have to think about the various levels of the supply chain they might be engaging with---first and second tier distribution, specialty or regional distributors, value-added resellers, brokers, integrators, and so on. With so many channels in the mix, the potential for conflict and margin erosion is significant and you need to take a thoughtful approach. In this on-demand webinar, you'll learn about:

  • Strategies, tactics, and tips for minimizing the potential for channel conflict and dealing with it when it does occur.
  • Considerations for ensuring and policing pricing compliance through approaches such as minimum advertised pricing (MAP).
  • How to leverage techniques like market mapping and market research to make more deliberate and strategic channel choices.
  • Making accurate cost-to-serve and profitability comparisons and managing off-invoice expenses and concessions.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Get More Aligned With Sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

    View This Tutorial

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar

  • Dismantling Mid-Market Pricing Myths

    In this Expert Interview with Jared Wiesel of Revenue Analytics, learn about his work helping mid-market companies get past the myths and misconceptions to begin leveraging the power of pricing technology.

    View This Interview