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Step-by-Step Marketing Research for Strategic Pricing

How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights

Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing. In this step-by-step tutorial, you'll learn about:

  • The potent “one-two punch” that even seasoned research professionals tend to overlook.
  • The 20 most important research question categories for producing actionable insights.
  • Conducting simple yet ultra-productive research interviews with prospects and customers.
  • Preparing and executing effective research surveys to add quantitative rigor to your findings.

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More Subscriber-Only Resources From Our Library

  • How to Prevent Margin Meltdowns in the Field

    When your salespeople adopt better pricing and discounting habits, your strategies can become much more powerful than they were on paper. In this tutorial, learn seven real-world strategies and tactics for getting B2B salespeople to price and discount more effectively.

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  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

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  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

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  • Making Sense of Pricing Technology

    Are pricing technologies all the same? Do the differences actually matter? What do we need? How do we choose? In this webinar, we cut thru the confusion to help you understand your options for technology-enabled pricing.

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