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Step-by-Step Marketing Research for Strategic Pricing

How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights

Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic pricing. In this step-by-step tutorial, you'll learn about:

  • The potent “one-two punch” that even seasoned research professionals tend to overlook.
  • The 20 most important research question categories for producing actionable insights.
  • Conducting simple yet ultra-productive research interviews with prospects and customers.
  • Preparing and executing effective research surveys to add quantitative rigor to your findings.

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More Subscriber-Only Resources From Our Library

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

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  • Leveraging Price Testing

    What do you need to know about the state of price testing in B2B environments? Which methods are best? And more importantly, how can you leverage these powerful concepts in your situation?

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  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

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  • Comparing Pricing Budgets and Resources

    How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.

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