Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Answering Three Questions to Enable Change

Learn a More Effective Approach for Championing New Solutions in B2B Environments

In companies all over the world, there are people who are trying to get their organizations to change their ways. But odds are, these change agents are struggling to make any meaningful headway. Why? Because odds are, they aren't taking the right approach. In this guide, you'll learn:

  • Why the typical approach used to drive change feels natural but often fails more often than it succeeds.
  • A critical fact about how humans process new information you need to keep in mind as an agent of change.
  • The simple way to get into the mind of others so you can sell new ideas and approaches more effectively.
  • The three deceptively simple questions that stakeholders need the answers to---but might never ask.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

    View This Webinar

  • Boosting the Pricing Team's Influence

    How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.

    View This Webinar

  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar

  • Avoiding the Top 10 Pricing Mistakes

    You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.

    View This Webinar