PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Boosting the Pricing Team’s Influence

How to Get Others in Your Company to Embrace Your Plans and Perspectives

In most B2B environments, the pricing department doesn't actually "own" every aspect of pricing. For better or worse, there are many different people and groups playing key roles in the pricing process and contributing to overall pricing performance. So how can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they implement their plans lacking the direct authority to ensure that those plans are executed? How can they be heard when others don't have to listen? In this on-demand webinar, you'll learn about:

  • Why having greater influence is so much more important and valuable than having ultimate authority.
  • Seven aspects of human cognition, perception, and behavior that every "master persuader" understands fully.
  • Four organizational dynamics that will hinder or halt your efforts...until you turn them to your advantage.
  • Proven strategies for "influencing the influencers" and becoming a trusted advisor to your organization.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Methods of Measuring Value and Pricing Performance

    Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.

    View This Interview
  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar
  • "Better" Practices for Pricing Improvement

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

    View This Webinar
  • Analytics or Optimization... Which Do You Need?

    When it comes to pricing technologies like pricing analytics and optimization, it's difficult to know which direction to take. But what if you could hear from an experienced practitioner who has actually used both pricing analytics and price optimization?

    View This Guide