Preventing Bad Deals Before They Happen
Learn How to Diagnose and Address the True Root-Causes Behind Bad Deals
Thanks to analytical toolsets, it's easier than ever to discover deals that weren't priced properly. But after-the-fact corrective actions do little to prevent bad deals from happening again. Stop treating the symptoms and focus on the true causes instead. In this diagnostic, you will learn:
- The three powerful reasons why focusing on prevention is so much more effective in B2B pricing.
- How to think more like a doctor or private eye and investigate to get to the bottom of of the real issues.
- What to do when you discover that the root causes to a major problem reside outside of your direct control.
- How to use the straightforward “Five Whys” diagnostic approach to drill down to the real root causes.
This diagnostic is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Improving Your Price Lists
For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?
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Tales from the Trenches in B2B Pricing
Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
