Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Aren't people usually the root-causes behind most pricing problems?
- What types of attributes should we think about for price segmentation?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- How can we get ahold of competitors' price lists?
- What role should lifetime value play in our pricing segmentation?
- Why are salespeople so quick to offer discounts?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
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Using Pricing Analysis to Drive More Growth
Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.
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Dealing with Price Exceptions
For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?
View This Webinar
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges