“Better” Practices for Pricing Improvement
Making Progress and Generating Results When "Best Practice" Is Out of Reach
At the PricingBrew Journal, our primary mission is to expose and explain the heights of best practice in B2B pricing. But we also recognize that for many pricing groups, that lofty place of "best practice" can seem very far away. Fortunately, however, pricing has so much power and leverage that even when "best" seems entirely out of reach, amazing results can still be generated by just getting "better." In this on-demand webinar, you'll learn about:
- The dynamics of improvement that enable simple solutions and "duct tape" to generate big benefits.
- Understanding the principles behind the best practices and adapting them to less-than-ideal situations.
- How to assess your particular situation and identify improvements that are both beneficial and doable.
- A variety of relatively simple and "better" pricing approaches that others have used to great effect.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Working With the C-Suite to Improve Pricing
A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Exposing the Truth About Value-Based Pricing
In this Expert Interview, Stephan Liozu discusses what it really means to practice value-based pricing in a B2B environment. And here's a hint --- there's a lot more to it than many would have us believe!
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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