Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between defection detection and customer retention?
• When conducting research interviews, how many should we try to conduct?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How does internal marketing relate to change management?
• How can pricing skills be applied to other profitable problems?
• How can I tell if a customer is defecting early enough to do something about it?
• What are the growth paths that other pricing groups are taking?
• If we spot a potential customer defection early enough, can we turn it around?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?