Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do you "normalize" your pricing to something else?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can we see the customer spend that we aren't getting?
• Are there other profitable growth drivers a pricing team could focus on?
• What’s the difference between “hard” and “soft” value-drivers?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Can pricing analysts be taught the softer skills they need to be successful?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?