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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Does price elasticity really exist in B2B markets?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Aren't people usually the root-causes behind most pricing problems?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How do you "normalize" your pricing to something else?
  • What role should lifetime value play in our pricing segmentation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Aren't pricing outliers always a bad thing?

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