Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can pricing analysts be taught the softer skills they need to be successful?
- How can product packaging be leveraged to increase profitability?
- What if our competitors are outperforming us on every value-driver that really matters?
- Are there other profitable growth drivers a pricing team could focus on?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Can just measuring something cause it to improve?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- What’s the difference between “hard” and “soft” value-drivers?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How a "Top Salesperson" Gutted a Pricing Initiative
It's important to get Sales on-board when pursuing a pricing technology initiative, right? But how important is it, really? In this case study, learn to avoid the mistakes one company made when implementing a new pricing technology.
View This Case Study -
Price Promotions in B2B
For many, price promotions are a go-to tactic when it looks like revenue targets might be missed. What do we really need to know about price promotions in B2B to avoid costly mistakes?
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The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Avoiding 3 Costly Price Segmentation Mistakes
Price segmentation is the cornerstone of any successful pricing program but it's easy to make costly mistakes that can jeopardize your efforts. In this guide, learn how to sidestep three common mistakes.
View This Diagnostic
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