Marketing Pricing Initiatives for Success
How to Secure and Maintain Internal Buy-In and Support for Your Pricing Projects and Initiatives
Pricing initiatives often require buy-in from multiple departments just to get off the ground. And in addition to the resistance to change inherent in any new initiative, you also have additional challenges due to the highly-charged nature of pricing. In this four-part recorded training seminar, you'll learn:
- The essential marketing model and process for developing an effective internal marketing strategy and tactical plan.
- How to identify and prioritize the different internal audiences you'll want to factor into your internal marketing efforts.
- The pros and cons of seven different internal communication mechanisms and how to select the right tactic for the job.
- The top ten internal marketing tips, suggestions, considerations, and "lessons learned" gleaned from our research.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Methods of Measuring Value and Pricing Performance
Ever had a request for more resources or investment met with "what have you done for me lately?" In this Expert Interview, Erin Cihak and Peter Bloechle discuss multiple approaches for credibly demonstrating value and contribution.
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The Top "Lessons Learned" by Pricing Leaders
How have pricing leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.
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Essential Pricing Functions
While there's only one pricing title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.
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Avoiding the Top 10 Pricing Mistakes
You're going to make mistakes. But if you can avoid the biggest mistakes, you're definitely rigging the game in your favor. In this on-demand webinar, learn about the top 10 mistakes that other pricing groups have made along the way.
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