Marketing Pricing Initiatives for Success
How to Secure and Maintain Internal Buy-In and Support for Your Pricing Projects and Initiatives
Pricing initiatives often require buy-in from multiple departments just to get off the ground. And in addition to the resistance to change inherent in any new initiative, you also have additional challenges due to the highly-charged nature of pricing. In this four-part recorded training seminar, you'll learn:
- The essential marketing model and process for developing an effective internal marketing strategy and tactical plan.
- How to identify and prioritize the different internal audiences you'll want to factor into your internal marketing efforts.
- The pros and cons of seven different internal communication mechanisms and how to select the right tactic for the job.
- The top ten internal marketing tips, suggestions, considerations, and "lessons learned" gleaned from our research.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Ways to Champion Pricing Initiatives
This case history details how one pricing champion used two different approaches to gain support and approval...and got very different results. Find out which approach worked better.
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Three Core Pricing Skills That No One Talks About
For many B2B companies, increasing knowledge around pricing is a priority. But this education regularly ignores skills that are critically important. In this guide, learn about three areas that are often overlooked.
View This Guide -
The Pricing Practitioner's Primer on B2B Sales
To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.
View This Webinar -
How to Get More Aligned With Sales
Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.
View This Tutorial
