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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are salespeople so quick to offer discounts?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's the difference between pricing analytics and optimization?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why is accurate price segmentation so important?
  • Can you tell, in advance, whether a promotional discount will work?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can product packaging be leveraged to increase profitability?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar

  • Future Proofing Your Pricing Career

    The skills that kept us relevant yesterday may not be enough tomorrow. How do we adapt and thrive in the face of these changes? Which trends do we really need to pay attention to?

    View This Webinar

  • Anticipating Competitors' Pricing Moves

    Your competitors' pricing actions (and reactions) add even more complexity to pricing. So what can you do to anticipate competitive moves and prevent them from spoiling your pricing efforts?

    View This Webinar

  • How Customers Evaluate a Price

    Customers aren't as logical in understanding value and assessing a price as you might think. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates your prices.

    View This Guide