Pricing Configured Products
Strategies and Tactics for More Effective Pricing of Configured and Custom Products
From a pricing perspective, configured and custom products present some major challenges. After all, even a small handful of options can generate a seemingly unmanageable number of combinations. And many of the resulting configurations will have never been sold before and will likely never be sold again. So how do you price configured and custom products effectively? How do you ensure that your costs and margin minimums are covered? And beyond that, how do you capture even more of the value being delivered? In this on-demand webinar, you'll learn about:
- Accurately estimating material and labor costs to achieve "planned profit" targets.
- Understanding, maximizing, and capturing the perceived value of various configurations.
- Leveraging technology to manage the complexity and enable more sophisticated pricing.
- Identifying "close enough" benchmark configurations to utilize for relevant comparisons.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The New Benchmarks for B2B Pricing Excellence
With a lever as powerful as pricing, it’s important to evaluate where you have room for improvement. This report helps readers to benchmark their pricing capabilities through a series of self-assessment questions in 10 vital areas.
View This Research -
Managing Multichannel Pricing
In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.
View This Webinar -
Navigating the Pricing Technology Landscape
Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.
View This Webinar -
How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial
Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges