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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What role should lifetime value play in our pricing segmentation?
  • Can just measuring something cause it to improve?
  • Can you tell, in advance, whether a promotional discount will work?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the different buyer types we might be negotiating with?
  • Why are salespeople so quick to offer discounts?
  • How would we know which value packages or bundles make sense to create?
  • Are there other profitable growth drivers a pricing team could focus on?

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