A Better Approach for Pricing Configured Products
Getting Beyond Basic Markups to Improve Configured Product Prices
When you sell solutions that are highly configurable or customizable, the odds are pretty low that you're ever going to sell the exact same thing twice. And when every transaction looks like a one-off, it's hard to see how you'd even go about pursuing systemic pricing improvement and leveraging advanced pricing practices. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about how to get beyond basic markups to improve and optimize the pricing of configured products.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
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